Polk

Southfield, MI 48076

COMPANY OVERVIEW

About Polk

Contact

26533 Evergreen Rd, Suite 900
Southfield, MI 48076
United States
http://www.polk.com
248-728-7000
800-464-7655

More Info on Polk

Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the United Kingdom and the United States.

Products & Press Releases

Articles & News

Note: Based on Polk's household loyalty among brands with at least 1,000 customers returning to market.
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Report: Porsche, Cadillac lead automotive brand loyalty improvements in Q1

March 11, 2014
Ford continues brand loyalty leadership; Porsche most improved over Q1 2012
Elliot Maras
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New Year’s resolution: keep doing what you have in the past few years but do it better; the OEMs have your number

Feb. 11, 2013
At the start of a new year, it’s natural to take stock of our prospects for growth and profitability. Looking back on 2012, the glass can be seen as half full, given the slight...

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All content from Polk

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AAIA Town Hall features 'Politics and Pros'

The AAIA Town Hall, sponsored by Polk, will be held Wednesday, Oct. 31
Note: figures are from July 1 each year.
Industry News

Average age of vehicles reaches record high

Jan. 24, 2012
According to Polk, the average age of cars and light trucks currently in operation in the U.S. has increased to 10.8 years.