Sales tip: A couple strange sales tips you have to try

May 29, 2013
An experienced former franchise holder shares his ultimate sales tricks.

John Seybold, an independent tool distributor based out of Chicopee, Mass., ran up to five different tool trucks simultaneously during his franchise days. He has learned a few tricks selling so many tools, but he only shared with Professional Distributor his two best.

Trick 1: If he hears that a customer is "interested" in a tool, he will often just buy it and present it to the customer. The customer's response typically sounds like, "I don't remember ordering that." Then Seybold responds: "But, you have expressed interest in it!" Most of the time, this results in a purchase.

Trick 2: Seybold's customers also have learned to take advantage of specials. "Oftentimes, they will not want to buy something on clearance so I say, 'Fine, don't buy it.' Then, they need it a few days later. Now, the next time I say 'fine, don't buy it' they are quicker to buy the tool, because they are afraid of that happening again," explains Seybold.

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to [email protected], and see your suggestion featured here!

Sponsored Recommendations

How to Properly Lubricate your Air Tools

Learn how to properly lubricate your AIRCAT air tools to keep them running at peak performance. Discover essential daily maintenance and storage techniques, along with the right...

Save Time with Standard's Kits & Multipacks

Stock up on essential repair kits! Discover how Standard's multipacks simplify repairs and reduce downtime.

Fuel Injection Training – Pro Tips for Techs

Choosing the right fuel injector matters. Learn best practices for selection and related component recommendations.

ABS Sensor Insights – Get the Right Fit Every Time

ABS sensors are critical to vehicle safety. Learn how they interact with electronic systems and how to choose the best replacement.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!