Sales Tip: Consider a punch card program

This past year, Tom Seagraves, Mac Tools dealer in Columbia, MO, introduced a loyalty rewards program that has helped his sales. He punches the customer's loyalty card every time they spend $50. When the card has 10 punches ($500), Seagraves credits them $25. "I've had guys come on the truck and have competitions to see who would fill their punch card up first."