If you want to know what the new tech needs, just find out from the other guys what he’s borrowing says Joe Gruba, a 10-year veteran Cornwell dealer covering northern Portland, Ore. “Kind of rule of thumb for technicians is: if you borrow it twice you must need it - for sure if you borrow it three times.”
Most students leave school with just a small handful of tools and no idea what they need.
“They don’t know exactly what they need until they get into that independent shop or into that dealership or wherever they’re working, and they start noticing what kind of work is getting fed to them,” says Illinois-based Cornwell dealer Ken Jaros.
Many dealers point their new technician customers to their monthly sales flyer where they can get good products at good prices.
About the Author
Phil Sasso
Phil Sasso is president of Sasso Marketing Inc. (www.sassomarketing.com), a technical marketing agency providing advertising, public relations and promotional services to tool and equipment marketers. Subscribe to his free marketing tip at philsasso.com/blog.
