Advances in technology continue to shape the industry

March 17, 2016
Vehicles continue to become less mechanical and more tech-driven.

Mark Fields, president of Ford Motor Co., predicts that self-driving vehicles will be on the road for public use by the end of the decade. The mantra for many vehicle manufacturers has evolved into "if you can't beat 'em, join 'em" with regards to vehicle technology. 

Think you won't see a self-driving car in the shop anytime soon? The technology is closer than you might think, judging by new vehicle features announced for late-model and concept vehicles at this year's Consumer Electronics Show (CES).

At this year's CES, vehicle technologies ran the gamut of telematics capabilities such as Ford's new FordPass (think: OnStar) to the electric-vehicle powerhouse FFZERO1 from Faraday Future, which offers a purported 1,000hp and three-second zero to 60 mph acceleration. 

If that weren't enough, at this year's North American International Auto Show in Detroit, features like backup cameras and collision avoidance systems have become standard on many higher-end makes and models. (Don't forget, backup cameras will become a requirement for vehicles manufactured after May 2018.) Have you heard that the 2017 Mercedes E-Class offers an optional Driving Assistance package, with automatic acceleration, braking and lane changing? Or that Volvo plans to include semi-autonomous features standard on its 2017 S90 models?

Safety and security

As vehicles become more technologically advanced, computers increasingly run many of the vehicle's systems. Data on vehicle systems has already been continually collected for years, as you're well aware when using a scan tool to begin the diagnoses of a vehicle in the shop. As more and more vehicle systems are run by computers, including media centers, backup cameras and self-parking; more potential data continues to become available on the vehicle usage and driver trends.

So what are manufacturers planning to do with all that data? Fields has openly spoke about plans to collect this data -- with the driver's  permission -- to help create unique experiences specific for each driver, such as updated traffic routes or suggested changes to driver behavior for optimal vehicle performance. 

Also up for debate, and a topic covered at the 2015 ETI annual meeting, is who owns and has access to that data: the vehicle manufacturer? the vehicle owner? the repair shop? Just like Right to Repair and access to vehicle systems' information for diagnosing purposes, this continued data collection will be front and center as the industry continues to evolve.

About the Author

Erica Schueller | Editorial Director | Commercial Vehicle Group

Erica Schueller is the Editorial Director of the Endeavor Commercial Vehicle Group. The commercial vehicle group includes the following brands: American Trucker, Bulk Transporter, Fleet Maintenance, FleetOwner, Refrigerated Transporter, and Trailer/Body Builders brands.

An award-winning journalist, Schueller has reported and written about the vehicle maintenance and repair industry her entire career. She has received accolades for her reporting and editing in the commercial and automotive vehicle fields by the Truck Writers of North America (TWNA), the International Automotive Media Competition (IAMC), the Folio: Eddie & Ozzie Awards and the American Society of Business Publication Editors (ASBPE) Azbee Awards.

Schueller has received recognition among her publishing industry peers as a recipient of the 2014 Folio Top Women in Media Rising Stars award, acknowledging her accomplishments of digital content management and assistance with improving the print and digital products in the Vehicle Repair Group. She was also named one Women in Trucking’s 2018 Top Women in Transportation to Watch.

She is an active member of a number of industry groups, including the American Trucking Associations' (ATA) Technology & Maintenance Council (TMC),  the Auto Care Association's Young Auto Care Networking Group, GenNext, and Women in Trucking.

In December 2018, Schueller graduated at the top of her class from the Waukesha County Technical College's 10-week professional truck driving program, earning her Class A commercial driver's license (CDL).  

She has worked in the vehicle repair and maintenance industry since 2008.

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