The technology at the center of any portable evaporative cooler is the evaporative media that allows water to interact with the air. Portacool branded portable evaporative coolers all come equipped with Kuul Comfort evaporative media. This is the brown surface you see at the back of our evaporative coolers. Portacool is the only evaporative cooler manufacturer that makes their own evaporative media, and designs it to exact desired performance specifications, the company says. The team of engineers is dedicated to making Kuul evaporative media as efficient as possible, with low pressure drops, high evaporative efficiency, and long-lasting durability, the company claims. That means the units can provide temperature drops for shops via evaporative cooling that is extremely energy efficient, often costing as little as $1 a day to operate.