Michiel Schipperus, CEO of Sana Commerce, has been working in e-commerce since 1999 when he joined ISM eGroup. It was here that the concept for Sana Commerce originated. Today, Sana is a separate business.

Over the years, Michiel has consulted with many distributors and manufacturers on how to successfully set up an online sales channel. These lessons learned from more than 100 B2B e-commerce cases were used to develop the Sana Commerce product. Together with the entire team at Sana, it is his mission to show distribution businesses and manufacturers that the road to online success is shorter than they think.

Michiel holds a master’s degree in economics and business from Erasmus University Rotterdam.