The Pro-Cut Smoothride iPhone App works as both a measuring tool for vehicle owners and a marketing tool for service centers who own a Pro‐Cut on‐car brake lathe. Smoothride will measure and quantify the quality of wheel balance and brake performance, and will also direct drivers to the best shops to fix those problems, according to the company. For Pro‐Cut service centers, the application not only serves to refer customers to their business, but also provides service managers with the means to confirm the job has been done correctly and share computer verification by email or printout. Through the app, Pro‐Cut partners with service centers to provide them with a free marketing tool that can both validate their premium service and drive customers to their door, and a measuring tool that can communicate the quality of service performed.
