Sales Tip: Observe your surroundings

You may be able to spot a shop's needs before your customers do, so long as you keep your eyes open.
July 16, 2025

Cornwell Quality Tools distributor Elias Valdovinos takes a holistic approach to selling A/C tools and equipment. In the past year, Valdovinos has sold a number of both R-134a and R-1234yf machines, regardless of the season. His secret to making these sales is simple – observation.

“Every time I walk into a shop, I'm always observing and trying to decipher what they need,” he says. “Sometimes the shops don't even know they need [an A/C machine] until you bring it up to them. Just being observant of your surroundings can make the sale for you.”

About the Author

Emily Markham

Editor | PTEN and Professional Distributor

Emily Markham is the editor of  Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been writing about the automotive aftermarket since 2019, after graduating from UW-La Crosse with a bachelor's degree in English. During her first three years with Endeavor Business Media's Vehicle Repair Group, Markham also wrote for Fleet Maintenance magazine. 

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