Sales Tip: Organize for your customers' habits

As far as organization on the truck goes, Mac Tools distributor Ricardo Ortiz tries to work with his customers’ habits and preferences. He puts promotional materials and the small things customers always want – sodas, personal flashlights, on sale items – in the very back of his truck so customers look at the rest of the inventory. He also reorganizes his truck depending on the season. During summer, he’ll put an A/C machine right at the door; during winter, he hangs shirts and jackets in front of a vent so they’re swaying in the warm breeze.