Automotive Distribution Network extends Parts Plus brand into Puerto Rico
The Automotive Distribution Network is expanding the Parts Plus brand into Puerto Rico, according to Mike Lambert, president of the Network. UniPiezas, a group of jobbers on the island, will be flying the Parts Plus banner starting immediately.
“Puerto Rico is a vibrant, three-step jobber market that places an emphasis on brand quality and value,” Lambert said. “As the first group of jobbers to fly the Parts Plus banner in Puerto Rico, UniPiezas is eager to utilize the brand to strengthen customer loyalty through a more professional image.”
The Network will provide the new Parts Plus jobbers on the island with marketing and product programs as well as private-label lines like filters, chemicals and batteries to help UniPiezas increase its profitability and market share.
“The Network looks forward to working closely with our new partners in Puerto Rico in the coming months to help shape a Parts Plus program specific to this unique market,” Lambert said.
Automotive Distribution Network operates under the brands of Parts Plus, Parts Plus Mexico, IAPA and Auto Pride. For more information, call Bob Barstow at (901) 682-9090.
