Gabriel Aggressive Response to Market Demand for NPI Results in Industry-Leading Coverage
Gabriel® (Ride Control, LLC), the originator of the world’s first automotive shock absorber in 1907, continues its relentless drive to answer market demand with over 200 NEW Light Vehicle SKUs for mainstream, light truck, sport, niche and luxury vehicles.
“We let the market drive our NPI,” says Gerry Stea, senior director of sales and marketing for Gabriel. “We don’t follow. We listen to the market and respond aggressively with quality Gabriel products. Gabriel’s industry-leading coverage is the result.”
This year that response covers over 10 million popular Vehicles in Operation (VIOs) and in such segments as:
• Mainstream – 2010-2013 Honda Civics (over 500,000 covered)
• Light Truck – 2014-2015 Chevrolet Silverado 1500 and GMC Sierra
• Sports Cars – Mid-2000’s Pontiac Solstice, Mazda RX-8, and Nissan 350Z
• Niche – Late 2000’s Scion xB, Scion xD and Subaru Tribeca
• Luxury Vehicles – Mid-2000’s Acura RL and Jaguar X-Type
As in previous years, Gabriel’s 2015 NPI includes first-to-market additions to its premium Gabriel ReadyMount® line, a rarity among preassembled strut offerings in that it is designed to the Original Equipment part. Gabriel is first to offer preassembled struts for the popular:
• Suzuki Forenza and Reno
• Early 2000 Honda Pilot and Acura MDX
All Gabriel NPI and information is available on the company’s award winning and newly enhanced website and mobile part search. The part search now highlights parts that are new, superseded or discontinued, as well as including extra details about weight, dust tube material and package contents.
“Gabriel leads the industry in product, breadth, quality and coverage because we respond to what the market wants,” says Gerry Stea. “Not every manufacturer has the agility to do this, but Gabriel can, and does.”
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