Ecobrex to service North, South America in 2015

ECOBREX® Parts Canada, a subsidiary of Hardex Brakes Corp., a global leader in automotive aftermarket parts with a distribution network in over 50 countries worldwide, announced the opening of another distribution facility in the United States.

Following a February announcement about the Dubai facility, Ecobrex said this strategic move by is aimed at securing market dominance in the western hemisphere.

Larger than its Dubai counterpart, the U.S. facility will cover all sales within the United States, in addition to exporting to all Latin America clients.

It will become fully operational before the end of 2015, the company said. Ecobrex’s parent company, Hardex Brakes Corp. is also going to be operating from this facility in the United States. This latest addition to the network is fully compliant with the same strict quality, environmental and safety standards that all Hardex and Ecobrex facilities meet, the company said.

“Both Hardex and Ecobrex have suppliers around the globe, which sometimes may pose a challenge in terms of logistics, especially shipments overseas. With a strategically located facility in the United States, we will have complete control and full flexibility when the Americas is involved. We are committed to providing the best experience to our customers both before and after sales, and the US facility will ensure we deliver on that promise. After all, customer satisfaction is what drives us and defines us as a leading automotive aftermarket parts company,” says Babak Ras, General Manager of Hardex Export Office.

The considerable investment that has gone into the new facility will make sure all Hardex and Ecobrex products are delivered to any location in Americas, the company said. Both companies will be able to better service its customers by providing shorter lead times as well as boosting inventory and product availability to all North and Latin American customers.

Combined with the brake parts offered by Hardex, Ecobrex’ portfolio of products ranging from lubricants and fluids to chassis parts and engine components will become a major force in the Americas, the company said.

Ecobrex Parts Canada is a Vancouver-based manufacturer and supplier of premium aftermarket auto parts.

Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.