Pennzoil launches national ad campaign

Pennzoil launched their new campaign today, “Proof is in the Pennzoil.”

April 10, 2019

Pennzoil launched their new campaign today, “Proof is in the Pennzoil.” The campaign is focused on depicting pure innovation by presenting facts about what makes Pennzoil stand apart from competition. It will run nationally in the United States and Canada across TV, digital, social and radio.

The TV spot depicts the five important facts that make Pennzoil Synthetics the most technologically advanced motor oil on the market, offering engine protection, and setting it apart from the competition. As background, Pennzoil Synthetic motor oil is created using a patented and revolutionary gas-to-liquid process that converts natural gas into a high quality full synthetic base oil. Base oil made from natural gas is 99.5% pure with significantly fewer of the impurities found in crude oil (the start for many traditional and synthetic motor oils). Pennzoil has spent more than 40 years of research and development on its natural gas technology, earning more than 3,500 patents along the way.

Watch the TV spot below: