WAI Announces new hire Mark Hoogterp as director of rebuilder sales

May 12, 2023
Hoogterp is an automotive aftermarket industry veteran with extensive rotating electrical experience. 
Wa Ilogo 645e9ada188f3

WAI has hired Mark Hoogterp as director of rebuilder sales. Hoogterp is an automotive aftermarket industry veteran with extensive rotating electrical experience. 

Throughout his impressive 40-year automotive career, he worked for Motorcar Parts of America, Dixie Electric Ltd., WAI, and DuBois Marketing. With Hoogterp's sales background and demonstrated success in increasing revenues, strategic planning, and project management, he will be a great fit for the growing WAI team.

“We are excited to welcome Mark back to the WAI family. Mark’s experience in the rebuilder channel will help bolster WAI’s leading position in that segment and further enhance our Rotating Electrical expertise. WAI is a privately owned family business in a strong financial position, which enables us to make strategic investments in our workforce and tap into valuable expertise,” stated Ron Bernstein, SVP of North America.    

Sponsored Recommendations

Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Enhance your collision repair workflow with Autel’s IA900, a process-driven solution integrating precision alignment, bi-directional diagnostics, and ADAS calibration. Designed...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!