WAI Announces new hire Mark Hoogterp as director of rebuilder sales

May 12, 2023
Hoogterp is an automotive aftermarket industry veteran with extensive rotating electrical experience. 
Wa Ilogo 645e9ada188f3

WAI has hired Mark Hoogterp as director of rebuilder sales. Hoogterp is an automotive aftermarket industry veteran with extensive rotating electrical experience. 

Throughout his impressive 40-year automotive career, he worked for Motorcar Parts of America, Dixie Electric Ltd., WAI, and DuBois Marketing. With Hoogterp's sales background and demonstrated success in increasing revenues, strategic planning, and project management, he will be a great fit for the growing WAI team.

“We are excited to welcome Mark back to the WAI family. Mark’s experience in the rebuilder channel will help bolster WAI’s leading position in that segment and further enhance our Rotating Electrical expertise. WAI is a privately owned family business in a strong financial position, which enables us to make strategic investments in our workforce and tap into valuable expertise,” stated Ron Bernstein, SVP of North America.    

Sponsored Recommendations

Tesla service, repair, and diagnostics

Keep update-to-date on how to maintain your customer's Tesla vehicles.

Tool Review: Ascot Supply 3/4" Drive 600 ft-lbs Split Beam Torque Wrench, No. 168-00600

Reviewed by Eric Moore, manager at DeMary Truck in Columbus, Ohio.

Diagnosing an engine misfire

Recognizing a misfire is the easy part; the challenge is determining its cause.

The ‘Iron Giant’

This technician spent two and half years putting together his ‘giant’ of a toolbox setup.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!