Plews & Edelmann, manufacturer and marketer of power steering components, has expanded to 53 exclusive, new power steering hard parts SKUs within its fast-growing Edelmann Elite line. These parts, which include 41 rack and pinions, 10 power steering pumps, and two power steering gear boxes, are only available as new parts from Plews & Edelmann and provide added coverage for over 27 million vehicles in operation (VIO).
Evan Bauer, Plews & Edelmann director of business development, announced the new parts addition.
“Even before the addition of these exclusive part numbers, the Edelmann Elite hard parts line exceeded competitors’ coverage from each competitor supplying new steering parts," noted Bauer. "However, we recognized that coverage gaps still existed and set out to fill those gaps, with parts only available from Plews & Edelmann regardless of competitor. The SKUs that were identified include remanufactured units that have notoriously high warranty rates across all three categories (pumps, racks, and gears).
"A rack for a 2017 Chevy Traverse is a perfect example, with the reman equivalent running an alleged warranty rate around 15 percent. Our alleged warranty rate of 2.8 percent is evidence of the need for different thinking in this category. These new parts have truly put more distance between Plews & Edelmann and our competitors in terms of power steering hard parts coverage.”
The Edelmann Elite line has now grown to 298 SKUs that meet over 80 percent of customer demand and deliver application coverage for over 260 million VIO. Every new rack and pinion, power steering pump, and power steering gear box is designed, developed, and built as a brand new part by Plews & Edelmann, utilizing key reverse engineering competencies to overcome design flaws. No used or remanufactured components are employed. All of the parts are 100 percent tested and backed by a 100 year/ 1,000,000 warranty.
