Podcast: The ins and outs of category management

March 20, 2025
Dave Bohr, director of category management at Bill Murray and Associates, talks about his unique approach to category management.

In this episode, Dave Bohr, director of category management at Bill Murray & Associates, discusses the ins and outs of category management. He starts by explaining what category management is and progresses to the role a category manager plays in helping auto parts suppliers and manufacturers position their products competitively in the automotive aftermarket.

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