Sales Tip: Corded vs. cordless LED lights

Jan. 25, 2019
Stock a variety of both corded and cordless worklights. Many technicians and shop owners still prefer corded lights to avoid losing them in the bay or accidentally leaving them in a vehicle.

“Cordless offers portability ... with low energy consumption,” says Ralph Technow, director of sales and marketing at Alert Stamping. “Obviously run times are dependent on the type of rechargeable battery.”

Lithium ion, for example, offers better battery life and usually shorter charging times than nickel-metal hydride (NiMH). And the newer lithium ion batteries are much safer than older ones that tended to overheat.

“Corded lights are designed for continuous operation,” Technow says.

The downside is the cord can get in the way, underfoot or tangled up.

Even so, some technicians actually prefer corded lights to avoid losing lights in the bay or accidentally leaving them in a vehicle. Or they don’t want to deal with a cordless light suddenly needing recharging mid-job.

Shop owners tend to prefer lights on retractable cord reels. These reels can be mounted to ceilings or walls and keep lights from going missing. When spring-loaded reels are mounted to ceilings it also keeps cords from underfoot and under wheels.

Be aware of customer preferences. You are there to help them buy what best fits their work style, not try to change them. Ask a few simple questions – and listen to their answers. You’ll better understand their wants and needs and be able to suggest the best light.

About the Author

Phil Sasso

Phil Sasso is president of Sasso Marketing Inc. (www.sassomarketing.com), a technical marketing agency providing advertising, public relations and promotional services to tool and equipment marketers. Subscribe to his free marketing tip at philsasso.com/blog.

Sponsored Recommendations

AIRCAT Solutions - Small Ratchets With Enormous Power

Experience the power of AIRCAT's diverse ratchet selection. Each designed with a unique transmission gear for faster torque buildup and unbeatable performance. Their compact sizes...

Unmatched Power and Comfort: AIRCAT Grinders for Every Workspace

AIRCAT grinders deliver powerful performance with high RPM and efficient, quiet operation. Designed for comfort and control, they feature ergonomic handles, extended reach, and...

What Are the Advantages of Air Tools Over Cordless Tools?

Discover the advantages of air tools over cordless tools.

AIRCAT Tool Reviews: The Nitrocat 1056-XL Compact

Hear what senior autotechs have to say about the AIRCAT Nitrocat 1056-XL compact impact wrench. They’ll provide their reviews on tools they own and have been using every day on...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!