Sales Tip: How to sell specialty tools

While some specialty tools may be used daily, others may only be used for a specific application on a specific vehicle. This can make it tricky to know which tools you should stock.

While there’s a lot to learn, first things first – study your customers.

“Selling specialty tools requires more ‘targeted selling’,” Cornwell Quality Tools dealer Dylan Finck says. “It requires walking into a shop with a game plan. I pay attention to exactly what different technicians specialize in and target them with different specialty tools to make their job easier and more productive.”