In her early days as a tool distributor, Mac Tools distributor Tina Leuschner struggled with tool knowledge. Without a background in the tool industry, she relied on her research skills to pinpoint the proper tool for whatever job her clients were shopping for.
“Google is my best friend,” says Leuschner. “We kept our inventory by part number, not by the name of the tool or what it does. It’s been my biggest challenge from not coming from any kind of mechanical background.”
Not only do her customers depend on her, but Leuschner has come to learn from them every day. When they come in with a particularly unique request, she isn’t afraid to admit that she doesn’t have all of the answers.
“My customers, they’re wonderful,” she says. “They help me. They teach me every day.”
Through those exchanges, she’s discovered that there’s a tool for everything you can imagine. With that knowledge, Leuschner is now more confident when it comes to helping her customers find the right tool for the job.
