• Sales Tip: Selling new tools to experienced techs

    Veteran technicians aren't always looking for a new tool, but they're always looking for ways to save time.
    Aug. 14, 2024

    When it comes to his more seasoned customers, independent tool distributor James Stinson notes that many of them often warranty out what they already have, but that’s not to say that upgrading their hand and specialty tools from time to time is uncommon.

    “A lot of them already have what they need, but that’s when the new stuff comes into play,” he notes. “They’re always looking for new and improved ways of doing things. So, if you can provide them with a new and quicker way, they’re going to buy.”

    Since tools are constantly evolving, it makes sense for a professional technician to always be aware of tools that will enable them to be more effective, Cal-Van Tools Vice-President of Sales and Marketing Matt Kenny says.

    “If something allows a technician to turn a 30-minute job into a 15-minute job, and they do that job often, then it’s obviously a good investment on their part to be able to complete jobs faster.”

    About the Author

    Kayla Nadler

    Associate Editor | Vehicle Repair Group

    Kayla (Oschmann) Nadler was previously an associate editor for the Vehicle Repair Group.

    With an education in journalism and public relations, Nadler contributed to Professional Tool & Equipment News (PTEN) and Professional Distributor magazines, as well as VehicleServicePros.com.

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