Sales Tip: It's more than selling tools

Aug. 28, 2024
This Cornwell dealer sees her job as more than just business and her customers as more than an opportunity for a sale.

Cornwell Quality Tools distributor Hunter Castaneda runs her business like her father, a longtime Cornwell Quality Tools distributor, does, but not because that’s how he taught her -- because it makes her stand out.  

“We are truly there for our customers on another level that’s not just business — it’s friendship, it’s consistency, and it’s service on top of selling them the tools,” she notes.  

Castaneda doesn’t let anything stand in her way, including the fact that she’s a woman who is new to the industry. 

“Being a woman in the industry definitely has its ups and downs but I can easily say that the pros outweigh the cons,” she says. “I receive a lot of respect from my friends, family, customers, and even strangers on the road, for taking on such a male-dominated industry. 

It all comes down to being true to myself and to my customers. Being honest with my customers; they really enjoy my questions in learning what they work on which then helps me become much more confident in the tools I’m selling. And confidence is key as a woman!” 

About the Author

Kayla Nadler | Associate Editor | Vehicle Repair Group

Kayla (Oschmann) Nadler is an associate editor for the Vehicle Repair Group.

With an education in journalism and public relations, Nadler contributes to Professional Tool & Equipment News (PTEN) and Professional Distributor magazines, as well as VehicleServicePros.com.

Sponsored Recommendations

Tesla service, repair, and diagnostics

Keep update-to-date on how to maintain your customer's Tesla vehicles.

Tool Review: Ascot Supply 3/4" Drive 600 ft-lbs Split Beam Torque Wrench, No. 168-00600

Reviewed by Eric Moore, manager at DeMary Truck in Columbus, Ohio.

Diagnosing an engine misfire

Recognizing a misfire is the easy part; the challenge is determining its cause.

The ‘Iron Giant’

This technician spent two and half years putting together his ‘giant’ of a toolbox setup.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!