Sales Tip: Setting yourself apart from competition

Aug. 30, 2024
This Mac Tools distributor knows that competition is fierce in this industry, but he's thriving thanks to his consistency.

With so much competition in the industry, Mac Tools distributor Glen Black believes what sets him apart from the rest is his dependability. 

“I’ve had a lot of customers tell me they can just about set their watch to what time I’m gonna show up, and I’m right on time, so being dependable and being on time goes a long way,” he says.

While he’s driven around Huntsville for 26 years, Black says the height of the COVID-19 pandemic in early 2020 was the most interesting time of his career.

“Due to the pandemic, it’s harder than ever to get good people to work in the industry,” he says. “ I’m fortunate enough I didn’t lose many of my people, but there’s a lot of back orders right now on parts because people can’t get to the jobs since there’s not enough workers. The supply chain is messed up.”

Even though it may be hard to find workers right now, and the supply chain issue is running rampant around the country, Black says business has never been better. Dependability even in uncertain times goes far when it comes to customer retention. 

About the Author

Brandon Lewis

Brandon Lewis is a fomer freelance editorial assistant for Endeavor's Vehicle Repair Group. A recent graduate of Kent State University with a Bachelor's Degree in journalism, he held various positions in student media, including Web Director and General Manager at Black Squirrel Radio -- KSU's student-ran radio station. Lewis participated in web managing, copyediting and SEO practices.

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