Sales Tip: Stay up to date on scan tool updates

Feb. 12, 2025
Even if you don't stock more than a few scan tools, knowing what other brands offer will keep you ahead of competition.

Ed and Maria Lee are a Mac Tools team who understand the significance of getting the correct scan tool in the hands of their customers. Traveling through their route in Spokane, Washington, the duo makes stops at dealerships, independent shops, private shops, body shops, and a few farms. They have a little bit of everything along their route, and between their lineup of Mac scan tools, which are branded Bosch products, and their offering of the full Launch Tech lineup, the couple has a scan tool fit for each and every technician they visit.

The technology in vehicles is in a constant state of advancement, so it makes sense that the tools and equipment used to fix them are also advancing. Unfortunately, a scan tool’s updates can be a bit trickier to keep track of than a screwdriver with a new ergonomic handle. However, one way Ed and Maria have found that helps them to stay on top of new features and updates is by staying in touch with representatives from their scan tool’s manufacturers.

“Bosch does a really good job of keeping us well informed of what’s in every new update, and our updates come out at a minimum once a quarter, but it’s probably more like six or seven times a year,” Maria says. “And so, we review those updates pretty thoroughly for what’s new coming to the scan tool at that time.”

Though you may only stock one or two brands of different scan tools, having an understanding of what’s new with some other brands could be beneficial. Perhaps there’s a brand that has features better suited for your customers. Or maybe having this knowledge will better enable you to compare and contrast features between what you stock from a competitor.

About the Author

Emily Markham | Editor | PTEN and Professional Distributor

Emily Markham is the editor of  Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been writing about the automotive aftermarket since 2019, after graduating from UW-La Crosse with a bachelor's degree in English. During her first three years with Endeavor Business Media's Vehicle Repair Group, Markham also wrote for Fleet Maintenance magazine. 

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