Sales Tip: Keep things moving

After working in retail for most of his life, Cornwell Quality Tools dealer John Patterson has a knack for keeping things organized. On his truck, he likes to organize products by their type/category, keeping things like diagnostic or brake servicing tools together. 

“Every shelf has an area that specializes in what I sell,” Patterson says. “There [are] advantages to moving stuff around.” 

One advantage that Patterson has noticed when he switches the placement of products, is that it encourages his customers to look at things that they might not normally go for. If they’ve come to expect their go-to tools to be in one spot, then they’ll only ever go straight to that area.  

Aside from organizing to promote products, Patterson tries to keep his truck clean so that things are easily seen and found. At 20’, it can be hard to utilize the space to its fullest potential, but Patterson manages to do it well.