Sales Tip: Find your community through your customers

April 23, 2025
One of the best ways to get people in your truck is to get out of it and get closer with your community.

Each tool distributor has their own way of getting customers out and onto their truck. For Brian Wendl and Amanda Cunningham, a Mac Tools distributing duo, one of their main motivators is the sense of community they’ve created with all their customers.  

“Our relationship with our customers is both business and friendship,” says Wendl. “We love our weekends, both for catching up on work and for our favorite relaxing activities, but it’s a rare one we’re not at a birthday party or shower for a customer turned friend.”  

“Our success is due to our strong work ethic and the care we have for our customers and community,” Wendl says. “We try to give back every day for it.” 

The distributing duo has found a multitude of ways to give back including giveaways for their customers, charity events to raise money, and donating items for raffle events for local organizations. Additionally, during the early days of COVID-19, they were able to source thousands of disposable masks, regular and N95, and donate them to a local VA hospital.  

To keep spirits high during the holidays, the couple started decorating the truck, and on Christmas Eve when many shops are closed, they still take the truck out to deliver donuts to the technicians who are working. 

“At the end of the day,” Wendl says, “we just strive to do our best. Our customers see that and appreciate it, and those relationships more than anything are really the key to our success.” 

About the Author

Emily Markham | Editor | PTEN and Professional Distributor

Emily Markham is the editor of  Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been writing about the automotive aftermarket since 2019, after graduating from UW-La Crosse with a bachelor's degree in English. During her first three years with Endeavor Business Media's Vehicle Repair Group, Markham also wrote for Fleet Maintenance magazine. 

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