We all know in order to keep things fresh and our priorities in check, we must re-expose ourselves to information we’re already familiar with ... In an effort to make our past Shop Talk columns stick through 2007, I give you an abbreviated version of 2006. It may make a handy reference for the future.
February
“Get Onboard” mentions the fact that people tend to react with knee-jerk reactions in terms of economic conditions, such as the recent roller coaster of gas prices. Just remember, some times the “cyclical and self-recovering nature of a capitalist economy can be a wonderful thing” before you make any drastic decisions.
March
“Change Breeds Opportunity” reminds us that while any transition may cost us in the short-term (like nitrogen tire filling), if we market it correctly, we may be able to benefit from it in the long-term.
April
In “About That Time Again,” the column discusses the controversy of rate structures and how shops may not be realizing their full price potential. Your services are worth their expense!
May
“Show & Tell” recounts the history a technician builds of his career in his toolbox. Although the pride found in any technician’s toolbox is noteworthy, there are some that truly tell a story.
July
“Top 10 Buying Tips” highlights the following suggestions for purchasing new tools: 10.) know your need, 9.) do your homework, 8.) be demanding …
August
7.) examine service after the sale, 6.) get a closer look, 5.) kick the tires (so to speak), 4.) compare and contrast, in addition to …
September
3.) let yourself be sold, 2.) pull the trigger—meaning buy the product if everything checks out—and finally, re-evaluate.
October
“The Bigger Picture” aims to unite the independent automotive aftermarket in a call of duty—petitioning for the right to openly available repair information.
