To improve your chance of success in selling a product, build a product demonstration agenda.
What are the top eight to 10 features and benefits of this product? Write them down and rehearse them out loud.
Make sure you have a pretty good idea of how the tool works and a solid knowledge of the top features and benefits before you try to sell the product to your customers. If possible, have video or a visual demonstration of some of the top features to help customers understand the benefits of what they would be buying.
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