Chrysler Group's Mopar division has announced a strategic agreement with Magneti Marelli, a subsidiary of Fiat Group that designs and produces advanced automotive systems and components, and Shell Lubricants that will give its dealership network the ability to fully service competitive vehicles.
"After introducing a number of initiatives to improve service for our customers, including brand-specific customer-care lines, extended service hours during weekdays and weekends and a push for Mopar Express Lanes, taking care of owners with competitive vehicles is the next frontier," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group's service, parts and customer-care brand.
"For customers with competitive vehicles, Mopar's agreement with Magneti Marelli and Shell Lubricants effectively creates one-stop service shops at our Chrysler Group dealerships. And with the addition of 3,000 quality-tested parts, our dealership network will now have the ability to fully service customers who drive into our service lanes with competitive vehicles."In addition to customers with competitive vehicles, our dealers will now be able to supply independent repair facilities with a full line of premium parts," said Gorlier. "With this unique collaboration, this move further positions Mopar as a leader in customer care."
Beginning this month, Magneti Marelli will begin supplying Mopar and Chrysler Group dealerships with brakes, shocks, struts, oil filters, air filters, fuel filters and cabin filters for competitive makes. Other product lines will gradually phase into the Chrysler Group dealership network.
"Over the past few months, we have worked closely with Mopar on distribution synergies and our parts range proposition," said Dino Maggioni, CEO of Magneti Marelli Aftermarket. "We are ready to develop our presence in the U.S. aftermarket, bringing our product expertise and becoming the brand source for the company's all-makes parts."
In addition to Magneti Marelli, Mopar is also working with Shell Lubricants in order to further bolster the company's move to offer dedicated express-lane services in its dealerships.
Shell Lubricants provides dealer-level program and marketing support and supplies the Mopar oil program with premium Mopar and Pennzoil motor oils for Chrysler Group vehicles and competitive makes.
In addition to Pennzoil passenger-car motor oils, Mopar's oil program will feature Shell Rotella heavy duty engine oils. Both Pennzoil and Shell Rotella are the most preferred brands in the US in their respective categories and will be featured components of Mopar's Express Lane program.
