Snap-on Incorporated, a leading global innovator, manufacturer and marketer of tools, diagnostics, equipment, software and service solutions for professional users, has announced that Snap-on was named the overall best brand in six categories including hand tools, power tools, pneumatic/air tools, tool storage devices, scan tools and floor jacks, in the 2010 survey United States (U.S.) Automotive Technicians’ Choice: Evaluation of Automotive Tools.
“Snap-on is honored to be the recognized by Frost & Sullivan and automotive technicians throughout the country again this year,” said Tom Kassouf, president of Snap-on’s tools business. “This is especially gratifying because our customers are the ones who select the award winners.
“Based on the results of this research, we are very proud that automotive technicians continue to choose Snap-on as their brand of choice for supplying and servicing high productivity, dependable and innovative products to help them do their jobs faster, easier and safer.”
By an overwhelming selection, Snap-on continues to lead the hand tools category four years running with 70 percent of U.S. technicians ranking Snap-on the number one overall best hand tool brand, versus 8 percent selecting its nearest competitor.
Technicians again gave high ratings to Snap-on in the power tools category by an even larger margin than the previous year, with 42 percent choosing Snap-on as the best overall power tool, making this the third consecutive year that Snap-on leads the category. Its closest competitor was chosen by just 8 percent of respondents.
A new category in the 2010 survey is the pneumatic/air tools category. U.S. automotive technicians rated Snap-on as the top brand at 45 percent compared to 20 percent by its nearest competitor.
Snap-on continued to lead the tool storage category, rated number one overall by 63 percent of those surveyed and far out-ranking its nearest competitor at 8 percent.
Snap-on has been the leader in the tool storage category every year since the annual research began.
Snap-on was again selected as the category front-runner for the fourth year in a row. Almost half (46 percent) of the service technicians surveyed ranked Snap-on first compared to 9 percent by its nearest competitor.
In the floor jack category, Snap-on was once again rated the top brand in survey results. Nineteen percent of U.S. technicians ranked Snap-on as the best, higher than its nearest competitor at 16 percent.
“Since Frost & Sullivan started researching U.S. automotive technicians with regard to the types of tools and diagnostic equipment they use, one name has stood out above all the rest, Snap-on,” said Frost & Sullivan global director Tonya Fowler. “To be named ‘best overall’ year after year really shows Snap-on’s commitment to meeting the demands of its customers, as well as Snap-on’s commitment to being a leader in innovative productivity solutions for U.S automotive technicians.”
