Kenworth Truck Company featured a colorful, Kenworth vinyl wrap prototype on its new Kenworth T700 with a 2010 Paccar MX engine at its exhibit at a recent trucking show.
The intent was to show a new unique way of spec’ing Kenworth Trucks, said Judy McTigue, Kenworth director of marketing planning and research.
Kenworth plans to launch the Kenworth Wrap Program in the near future.
The colorful wraps will provide a distinctive and eye-grabbing upgrade, and each design will be available with a large number of solid paint colors.
The Kenworth wraps, developed in conjunction with Sirlin Enterprises, are expected to cover three different levels of detail, offer long-lasting durability and cost many times less than paint.
