AutoTrader.com and Carfax recently announced the renewal of their eight-year partnership that allows dealers to include Carfax Vehicle History Reports on their AutoTrader.com listings. Carfax has more than 27,000 dealers who already choose to offer free Carfax Reports to build consumer confidence in their inventory listings.
"We've reviewed all our options and we choose to offer Carfax Reports," said Jeff Best of Brown's Car Stores. "Carfax reports have the information about accidents and service we need to show potential customers. It's one of the main things our customers look for in our listings and once they've reviewed the report online, they come in with a greater sense of trust."
Since 2005, Carfax Vehicle History Reports have been available with vehicles listed for sale on AutoTrader.com. Online shoppers have free access to these reports directly from hundreds of thousands of AutoTrader.com vehicle listings.
"We are excited to announce the continuation of our partnership with Carfax," said Alan Smith, chief operating officer at AutoTrader.com. "With this extended partnership, we are providing choice for the thousands of dealers who want to offer Carfax Vehicle History Reports with vehicles they list on AutoTrader. We are very pleased to be setting the standard for dealer choice, and we look forward to continue working together with Carfax to make our partnership even more successful."
As the largest automotive marketplace, AutoTrader.com has more than 4 million new and used car listings with more than 17 million unique visitors each month. Through this agreement with Carfax, AutoTrader.com is empowering its large and diverse customer base of nearly 20,000 dealerships with choice in this important aspect of merchandising their listings.
"Many of our dealer customers use AutoTrader.com to merchandise their vehicles to potential used car buyers," said Bill Eager, vice president of Carfax. "Offering Carfax Reports, like pictures, videos, vehicle details and a price, is a key component in our dealer customers' efforts to advertise their vehicles."
