The online retailing market for automotive parts and services in North America has grown rapidly in North America since 2009. While lower online pricing has been the key growth driver, fulfillment and other convenience factors are increasingly becoming key value propositions for parts eRetailing.
The research study analyzed the market through extensive interviews with market participants and consolidated secondary data. The research examines total online parts sales revenue, category analysis, competitive positions, and existing/emerging business models. The study period is from 2009 to 2012, with a forecast period of 2013 to 2020.
Questions addressed include:
What are the current factors driving the growth of the Internet sales channel for automotive parts and service channel? How does this growth impact market entities in traditional distribution channels? Which aftermarket channels are most threatened by the growth of Internet sales? Which competitors are expected to benefit from entry and participation in this channel? What are the limitations and drawbacks of the Internet channel? What are the value propositions, strengths, and weaknesses of key competitors in the Internet channel? What are the emerging opportunities in this channel? What strategies should competitors adopt to grow their market share and revenue in this channel?
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