DeVilbiss receives Global Media Award at SEMA Show

Nov. 17, 2023
Tru-Cure infrared curing unit was judged to have mass consumer appeal outside the United States.

DeVilbiss Automotive Refinishing was recognized with a 2023 Global Media Award at the SEMA Show for its Trisk | DeVilbiss Tru-Cure Infrared Curing Unit, according to a press release.

“We are pleased to receive the award and thank the esteemed panel of judges for recognizing our product and awarding this prestigious award,” stated Judy Lietzke, Marketing Director, Americas States. She further notes, “This award confirms our belief that the Tru-Cure Infrared unit has potential in emerging International markets.”

The SEMA Global Media Awards (GMA) Program recognizes those companies that manufacture specialty equipment products and accessories that would have mass appeal to consumers in countries outside the United States. This year’s program included about 11 judges from seven countries. Each judge carefully reviewed and evaluated nearly 2,000 product entries at the SEMA Show before selecting the products they felt would resonate and appeal most to consumers in their home countries.

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