Honda commits to the expansion of hybrid vehicle offerings in the U.S.

March 5, 2014
Product strategy includes advancement of Earth Dreams Technology powertrains, including innovative two-motor hybrid system.

Honda is reinforcing its commitment to a clear product strategy focused on further advancing fuel-efficient and alternative-fuel vehicle technologies that are better aligned with customer needs and that strengthen the company’s U.S. sales momentum.

Keyed to the continued rollout of a new lineup of Earth Dreams Technology engines, transmissions and electro-motive technologies, the strategy will be executed over the next three to four years and will include changes to the Honda lineup of advanced technology environmental vehicles, including the Honda Insight.

The U.S. model Insight will be available at Honda dealerships nationwide through the end of the year, with production scheduled to end in summer 2014.

Honda’s hybrid product direction in the U.S. will move forward with greater focus on expanded application of the innovative two-motor hybrid system. The two-motor system was introduced on the 2014 Accord Plug-In Hybrid and powers the EPA-rated 50 mpg city Accord Hybrid, which is the most fuel-efficient rating for a 5-passenger sedan in America.

“No manufacturer has more experience with electromotive technologies than Honda and we are committed to applying our expertise to a wide range of products in the coming years,” said Michael Accavitti, senior vice president of auto operations at American Honda. “Our hybrid vehicle strategy will focus on new models aimed at delivering the class-leading fuel economy and performance our customers’ desire in segments that represent significant growth opportunities.”

The second generation Insight is the most affordable mass-produced hybrid vehicle on the market, he noted, and has an EPA fuel economy ratings of 41/44/42 city/highway/combined.

It was introduced in the spring of 2009 and offered a blend of fuel-efficient hybrid performance, 5-door hatchback practicality, top safety ratings and a host of user-friendly features, including the first application of the Honda-exclusive ECO Assist, a sophisticated feedback system that uses an adaptive color display to indicate overall driving efficiency.

The Insight was named a Greenest Vehicle by the American Council for an Energy-Efficient Economy.

Sponsored Recommendations

Remote Expert: Access OEM Services On Your Autel Tablet

Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...

How to Properly Lubricate your Air Tools

Learn how to properly lubricate your AIRCAT air tools to keep them running at peak performance. Discover essential daily maintenance and storage techniques, along with the right...

Save Time with Standard's Kits & Multipacks

Stock up on essential repair kits! Discover how Standard's multipacks simplify repairs and reduce downtime.

Fuel Injection Training – Pro Tips for Techs

Choosing the right fuel injector matters. Learn best practices for selection and related component recommendations.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!