Optronics forms strategic alliance with Dorian Drake

Jan. 28, 2015
Officials from both companies expressed excitement about the new relationship, which will enable Optronics to gain access to worldwide markets for its lighting products.

Optronics International, an offshore vehicle lighting manufacturer, announced that it has finalized contract negotiations with export management leader, Dorian Drake International, Inc. Officials from both companies expressed excitement about the new relationship, which will enable Optronics to gain access to worldwide markets for its lighting products. The news was released at the Heavy Duty Aftermarket Week 2015 annual event in Las Vegas, Nev.

“With Dorian Drake as our channel partner, Optronics will have access to significant opportunities and diverse new revenue streams,” Brett Johnson, president and CEO of Optronics International, said. “The firm’s substantial experience in lighting, and in a variety of complimentary vertical electronics and technology markets is a perfect fit for our tactical growth aspirations.”

Dorian Drake understands the vehicle lighting business and has served other major U.S. vehicle lighting manufacturers in establishing an international foothold for their products. The company has offices and staff culturally and geographically embedded within key markets, and mature relationships with major OEMs and aftermarket players on a global scale, dating back to 1947.

“Optronics brings unsurpassed lighting design capabilities and price competitiveness to the equation,” Knut Sauer, group manager for Dorian Drake International, Inc., said. “Their design and manufacturing flexibility and expertise in both 12-volt and 24-volt lighting systems gives Optronics a natural advantage when competing with other lighting suppliers on an international stage.”

Dorian Drake’s stated mission is to build world-class international distribution for leading manufacturers in select industries. The firm will be responsible for Optronics’ sales worldwide, with the exception of the United States and Canada. Together, the companies will strive to be market leaders in vehicular safety lighting in all of the core markets in which they compete. The organizations will focus on product design, process innovation, speed-to-market and on delivering exceptional end-user value.

Dorian Drake’s duties and representation will begin immediately and Johnson and Sauer both agree that Mexico, Central America, South America and the Middle East will be key markets and top priorities as the engagement commences.

“Optronics has the right combination of ultra-high quality, value and the strength of being a respected American vehicle lighting brand for more than 40 years,” Sauer said.

“Dorian Drake is the right partner and is aligned with our customer-centered, can-do culture of listening and rapidly responding to customer needs with well designed and manufactured products that are realistically priced,” Johnson added.

Sponsored Recommendations

Remote Expert: Access OEM Services On Your Autel Tablet

Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...

How to Properly Lubricate your Air Tools

Learn how to properly lubricate your AIRCAT air tools to keep them running at peak performance. Discover essential daily maintenance and storage techniques, along with the right...

Save Time with Standard's Kits & Multipacks

Stock up on essential repair kits! Discover how Standard's multipacks simplify repairs and reduce downtime.

Fuel Injection Training – Pro Tips for Techs

Choosing the right fuel injector matters. Learn best practices for selection and related component recommendations.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!