Paralyzed Veterans of America announced today that Penske Automotive Group will be supporting the veterans organization through a year-long fundraising campaign called “Service Matters”. Proceeds from the campaign will benefit Paralyzed Veterans’ Mission: ABLE, which ensures that severely injured veterans receive the jobs, care and benefits.
“Paralyzed Veterans of America’s work for veterans is admirable and important,” said Robert H. Kurnick Jr., president of Penske Automotive Group. “It’s an honor for Penske to be a part of this fundraising effort. Through this great partnership, we can continue to change lives of our American heroes and remind citizens, communities and ourselves, that service really does matter.”
Through Dec. 31, Penske Automotive Group will encourage customers to donate $1 to Paralyzed Veterans of America when servicing a vehicle at a U.S. Penske Automotive Group dealership. Penske Automotive Group will then match each donation up to $500,000.
“As a nonprofit organization, every dollar raised on our behalf counts and makes a difference in the life of a veteran,” said Al Kovach Jr., national president of Paralyzed Veterans of America. “We thank Penske Automotive Group for joining our cause to support our most severely disabled veterans, and we look forward to seeing this partnership grow.”
Combined with Paralyzed Veterans’ engagement with Penske Truck Rental, this new campaign makes Penske Corporation the largest contributing corporate donor in this current fiscal year.
Currently, more than 44,000 American veterans live with paralysis; spinal cord injuries can cost up to $3 million per person in health care expenses, and veterans benefits aren’t always guaranteed; and more than 85 percent of severely disabled veterans are currently unemployed. Paralyzed Veterans of America provides free programs and services to these veterans to help them live full and productive lives.
