The Cartek Group revealed its new logo and the launch of its new brand identity.
The company recently announced that it will be changing the logo in connection with the recent partnership with an anonymous venture capital group. Each element of the new visual identity emphasizes the strategic move to redefine the business and to set new standards in automotive technologies within its core businesses.
“The release of the new logo and visual brand marks a significant milestone and start of a new era for our company,” executive leader Oscar Ferreyra said.
The new logo, a simplified and modern take of the prior logo, symbolizes the company’s new direction into the future of automotive shop equipment technology.
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