Shell Rotella documentaries serve to pay tribute to hard work
Nov. 18, 2015
Related To: Shell Lubricants
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Shell Rotella has unveiled its latest work on Unsung, a series of highly stylized, dynamic short-form documentaries capturing the often-overlooked stories of hardworking individuals from Alaska to Canada and New York City. These three new additions to the Unsung series, along with additional bonus content, follow the lives of hardworking individuals in their element, providing an inside look at the inspiration behind their drive. With these latest installments, Shell Rotella works to continue to honor hardworking men and women through the innovative Unsung series.
“The Shell Rotella brand places high value on our hardworking community of individuals who work day-in and day-out behind the scenes to help make a positive impact on their families and communities,” said Chris Guerrero, global brand manager, Shell Rotella. “These unsung heroes define hard work and through this series, the Shell ROTELLA brand is able to honor them while paying homage to their craft.”
From an ironworker who walks the skies of New York City erecting skyscrapers to a retired postmaster in Alaska who traversed some of the country’s toughest terrain, these are the stories of self-motivated individuals working long hours and relying on their hard work ethic to run the small businesses that propel the lifestyles of those around them.
Many of the featured individuals leave their families behind for weeks at a time to provide for them, while others travel great distances to deliver goods to others. It is these selfless individuals that deserve recognition for all they provide to their families and others in the name of hard work and dedication.
The three new short-form documentaries featured at http://bit.ly/1l3O7I9 provide a glimpse into the hardworking lives of:
Shell Rotella also presents a behind-the-scenes look at the hard work ethic and passion that drives the contestants of the Shell Rotella SuperRigs and NHRDA drag racing competitions.