Ram unveiled new-for-2017 updates to three of its most popular models. Lone Star, Laramie Longhorn and Limited models will offer truck buyers a wider selection of exterior appointments and content.
The Ram 1500 Lone Star – the brand’s top-selling truck in Texas -- will get a new Silver Edition option.
“The Ram Lone Star Edition is the original Texas truck,” said Mike Manley, head of Ram Brand, FCA – Global. “It’s impossible to overstate the significance of the role Texas plays in the pickup truck segment. At the same time, Ram trucks are an iconic part of the Texas landscape. As the longest-lasting truck in Texas, there are literally millions of Ram pickups still on the roads.”
The Ram 1500 Lone Star Silver Edition will get premium upgrades, including a new luxury grille with chrome surround and chrome Wave Mesh inserts. Other functional and aesthetic exterior highlights include new bright belt moldings, chrome exterior side-view mirrors, chrome wheel-to-wheel side steps, polished 20-inch wheels and front tow hooks.
A grille-mounted, milled-aluminum Lone Star badge identifies the Silver Edition as something special and also signifies that it carries with it a new “Ram Care” service program.
The 2017 Ram 1500 Lone Star Silver Edition interior is offered with new cloth and vinyl high-back bucket seats in canyon brown/light frost beige or black/diesel gray.
The Lone Star Silver Edition is available on Ram 1500 4x2 and 4x4 Crew Cab, and short and long box-length configurations, and a choice of either 3.6-liter Pentastar V-6, legendary 5.7-liter HEMI V-8 or class-exclusive 3.0-liter EcoDiesel powertrains.
Lone Star Silver Editions are expected to arrive in dealerships in the fourth quarter of 2016. The new Ram 1500 Lone Star Silver Edition Package pricing is $900 with a starting manufacturer’s suggested retail price (MSRP) of $38,995, plus a $1,320 destination charge.
For 2017, Ram has added new looks and premium features to its Limited and Longhorn models as well.
Ram 1500, 2500 and 3500 Limited-trim pickups can be ordered with black “RAM” tailgate letters. Black letters -- in combination with brilliant black or granite crystal metallic paint – will arrive in dealerships in the fourth quarter of 2016. The new letters create a unique rear lift-gate appearance for the most premium member of the Ram pickup truck lineup. The black RAM tailgate is a $195 option.
Ram 1500, 2500 and 3500 Longhorn models add a new bright-chrome grille and chrome belt moldings. The billet port grille features bold “RAM” lettering and will be available on Longhorn models late fourth quarter 2016.
Ram 1500 Longhorn models also add standard Keyless Go, SmartBeam headlights and rain-sensing wipers for the 2017 model year.
For 2017, Ram 2500 and 3500 Heavy Duty Laramie, Longhorn and Limited trims receive the 6.4-liter HEMI V-8 as standard equipment. Ram Heavy Duty Longhorns and Limiteds come with Bilstein monotube shocks as standard equipment on 4x4 models, enhancing their already best-in-class ride and handling. All Ram 2500 models are now available with a new 4x4 Off-road Package that adds essential trail components, including Bilstein mono-tube performance-tuned shocks, hill-descent control, limited-slip differential, all-terrain tires, tow hooks, transfer case skid plate, fender flares and a new “4x4 Off-road” graphic.
Ram is also unveiling the new special-edition Ram 1500 Night Package, which gives truck enthusiasts straight-from-the-factory customized looks.
Based on the Sport model, Ram 1500 Night adds blacked-out features – including black 20-inch aluminum wheels, grille and badging -- to pump up the already-bold visual presence of the Ram’s monochromatic performance package.
The 2017 Ram 1500 Night starts with key Sport appearance cues including body-colored fascia and body-colored rear bumper, body-colored power-folding mirrors and door handles. Also adopted from the Sport are black-bezel bi-functional projector headlamps with LED marker lights and black-bezel tail lamps to match forward lighting.
The Ram 1500 Night interior features standard high-back heated cloth bucket seats with 10-way power adjustment, power-adjustable pedals, Uconnect 8.4 touchscreen system and a premium instrument cluster with 7" driver information display.
The new Ram 1500 Night Package adds:
• A black grille surround with black “Hex Perf” pattern inserts
• Bold “RAM” blacked-out lettering on the tailgate from Ram 1500 Rebel model
• Black Ram’s-head grille badge
• Flat black Ram 1500 door badge
• Flat black 4x4 tailgate badge (if applicable)
• Flat black 5.7-liter HEMI door badging (if applicable)
• 20x9" gloss black aluminum wheels
• P275/60R20 black sidewall all-season tires
An available Ram 1500 Night Edition performance package from Mopar adds a cat-back exhaust system, cold-air intake and black running boards.
The Ram 1500 Night package is currently available on Regular Cab, Quad Cab and Crew Cab 1500 Sport models, in both two- and four-wheel drive, long and short bed lengths and with a choice of 3.6-liter Pentastar V-6 or 5.7-liter HEMI V-8 engines. Package pricing is $395, with a starting MSRP of $36,795, not including $1,320 destination.
A long list of options and upgrades are available on Night editions, including the lighted and lockable RamBox cargo management system with adjustable tie-down cleats and dual-purpose bed extender/divider. A Sport performance hood is also available.
The 1500’s link-coil suspension, which delivers the industry’s-best ride and handling, can be enhanced with addition of an optional Active-Level Four-Corner Air Suspension System with multiple driver-selectable ride heights and load-leveling features.
The Ram 1500 Night is available in Bright Silver Metallic, Bright White, Brilliant Black, Flame Red and Granite Crystal Metallic.
Production of the 2017 Ram Night models begins early fourth quarter 2016 at the Warren (Michigan) Truck Assembly Plant and Saltillo (Coahuila, Mexico) Truck Assembly Plant.
