The many dealerships that comprise The Car Group in California recently began tackling the issue of rising costs. The Car Group’s goal was to improve the overall health and wealth of the company, and that begins with employing properly equipped technicians. Chris Barthel of The Car Group began a conversation with Sonic Tools in 2017 and by 2019, Sonic has provided equipment solutions that have helped The Car Group set a path for revenue and technician growth for years to come.
The Car Group was faced with the challenge of finding a way to control costs and solve the problem of technician retention. Sonic provided an opportunity for them to grow their bottom line, while also promoting growth and stability for its technicians. Sonic worked with The Car Group and developed an ideal solution. Sonic equipped them with a toolbox integrated with the right tools. The result was a complete solution that The Car Group could replicate across all technicians, making for efficiency in the workplace and an easy repeat purchasing experience.
“I have a dual responsibility to my technicians and their growth, and to our dealerships and company,” said Chris Barthel of The Car Group. “Sonic has met the needs of both of those responsibilities. I wanted to create an environment that my technicians were excited about, while progressing our company into modern times. Because of Sonic’s ability to work with me and find real solutions, our entire organization is better for it.”
“One of Sonic’s top priorities is helping dealerships improve recruiting and retention by providing the best equipment solutions available on the market,” said Colby McConnell, founder and president, Sonic Tools. “We believe in optimizing organization and efficiency to achieve the best results and provide workstations technicians can be proud of.”
Sonic and The Car Group are setting a standard for growing the company in modern times. At the same time, they are creating an environment for technicians to focus on perfecting their craft with great equipment, the companies said.
