Continental breaks ground on new ADAS facility in Texas, expected to open in 2022

June 23, 2021
State-of-the-art facility will manufacture and build ADAS products to enable the future of assisted and automated driving

Continental has started construction on a new, state-of-the-art manufacturing facility in Texas. When complete, the plant in New Braunfels will manufacture products for ADAS. The facility is a long-term investment of approximately $110 million.

Construction is underway now to develop the 215,000 sq. ft. facility. Operations are expected to start in the second half of 2022.

“Advancing growth and innovation in ADAS technology is essential as we build cars for the future,” said Samir Salman, CEO, Continental North America. “More than ever, drivers want access to new technologies because it makes them and their passengers safer. This new facility ensures we can continue to grow and improve as we build the next generation of mobility in Texas.”

With the new location, Continental is aiming to expand its research and development as well as manufacturing capabilities in the U.S. When the plant opens, local workers will produce radar sensors, which are essential for many sophisticated safety functions such has blind spot detection and forward collision warning. It will create 580 new jobs.

“The growth across automated and assisted driving is exciting as we make travel safer and more efficient,” said Ryan French, Focus factory manager, ADAS, Continental North America. “The state-of-the-art facility will allow us to advance technology even further to develop products that serve people’s future needs."

This will be the company’s second automotive manufacturing location in Texas. 

About the Author

Amanda Silliker

Amanda Silliker is the former editorial director of the Vehicle Repair Group at Endeavor Business Media. She oversaw five brands  — Motor Age, PTEN, Professional Distributor, ABRN, and Aftermarket Business World. Prior to her tenure with Endeavor, she had over a decade in B2B publishing at Thomson Reuters, ranging from writing and editing content for print and web to managing awards programs and speaking at conferences and industry events. Connect with her on LinkedIn

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