Coalition pushes for common naming for ADAS

July 27, 2022
Six leading organizations are asking automakers to adopt updated standard ADAS terminology to clear the confusion for consumers on the intent and functionality of these systems.

Six leading automotive organizations, including AAA, Consumer Reports, J.D. Power, National Safety Council, PAVE, and SAE International, formed a coalition and released a set of expanded and updated recommendations for universal terms for advanced driver assistance system (ADAS) features.

As new ADAS systems continue to develop, the names to describe these systems by automakers vary greatly across the industry which "can confuse consumers and make it difficult to understand the vehicle's functions", reported AAA. 

Additionally, the coalition said the various names can often be misleading for consumers about the intent and functionality of these systems by believing many of the ADAS features can do more than what they are actually capable of. 

The coalition is asking automakers as well as regulators, safety organizations, journalists, and other stakeholders to adopt their recommended standardized naming conventions for ADAS technologies

According to the coalition, "The standardized terms were created to provide clarity to consumers by naming and describing the function of ADAS in a consistent, easy-to-understand manner."  

The standardized terms consist of six categories: Collision warning, collision intervention, driving control assistance, parking assistance, driver monitoring, and other driver assistance systems. 

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