SEMA Show unveils exhibit highlighting future vehicle propulsion technology

Sept. 22, 2023
The exhibit aims to give attendees the opportunity to learn about what the future of vehicle propulsion could look like.

The SEMA Show has announced their FutureTech Studio exhibit which will give attendees the opportunity to learn about the future of vehicle propulsion and what it may look like. The FutureTech Studio will be part of the EV and Future Propulsion section that evolved from the SEMA Electrified exhibit. 

The new show environment will feature parts and equipment that cater to the new technology, as well as vehicles that will highlight how these are employed. Additionally, the exhibit will also include a SEMA Education stage, named FutureTech Live, where industry leaders will discuss different propulsion technologies, including EV, hybrid, hydrogen, alternative fuels, and other advancements.

"The automotive aftermarket has always been at the forefront of vehicle innovation and technology, and this new section will help showcase how our industry is leading the way in the creation of new engine and fuel options," said Tom Gattuso, SEMA vice president of events. "The FutureTech Studio is a visionary space designed to inspire and support innovation across all segments and vehicles."

The EV and Future Propulsion area will include more than 15 exhibitor booths and over 75 vehicles to help highlight the future of automotive innovation. 

"The FutureTech Studio will help attendees understand what's happening in the industry and how the industry is already pushing the creative envelope with new innovations, parts, and services," said Luis Morales, SEMA director of vehicle technology. "The EV and Future Propulsion section embodies our commitment to featuring the latest and future trends at the SEMA Show, and it is a testament to SEMA's dedication to helping the community remain at the forefront of technological advancements."

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