Bosch opens first workshop franchisee in California

Bosch Automotive Workshop Services LLC (Bosch Auto Service) announced its first workshop franchisee in Salinas, California. The Bosch Auto Service Franchise offers workshops in the independent Automotive Aftermarket the technical competence of Bosch in the OE sector and gives them the tools to address future workshop opportunities and challenges. Jim Adams, the owner of Dick Adams Automotive, is the first owner to join the Bosch Auto Service Franchise. 

"Bosch has an extensive history of success and expertise working directly with shop owners and technicians globally," said Uli Jaschek, the CEO of the Bosch Auto Service franchise. "As a trusted partner to the workshop, we're proud to offer our franchisees the tools and resources they need to evolve and grow with the industry- and Bosch Auto Service Salinas is the first example of what this will look like."

The Bosch Auto Service Franchise program assists workshops in the independent Automotive Aftermarket by offering a business model that focuses on technology-driven strategy and trusted experience from Bosch's extensive OE and aftermarket relationships. Workshops that join the franchise gain access to Bosch resources, tools, equipment, and new technology for their business. 

Additional features of the workshop include:

• Custom business solutions including dedicated consultants who specialize in fixed operations and workshop financial planning.
• Technical training through a Bosch-cultivated Learning Management System. 
• Marketing resources including customer acquisition, retention programs, and analytics. 
• Strategic partnerships to increase value, efficiency, and business growth. 
• Brand recognition with Bosch's extensive history of quality service and parts across business groups, including the technical services industry. 

"As a staple in the Salinas community with almost 50 years of experience, I want to ensure that my business is equipped and ready for the future – my dad, wife and I built this business from scratch, and we’d like it to continue to thrive without selling," said Jim Adams, owner of Dick Adams Automotive, soon to be Bosch Auto Service Salinas. "The Bosch Auto Service Franchise program offered the ideal solution. We get to maintain our family business success while receiving substantial support from Bosch, including access to training, equipment, technology and business support."

Bosch Auto Service Salinas will receive shop upgrades, including a full interior and exterior Bosch Auto Service workshop rebrand, a new vehicle alignment machine, and a new DAS 3000 for ADAS calibration and servicing. The shop is expected to open in May.