The Specialty Equipment Market Association (SEMA) announced the latest lineup of events and offerings planned for the 2024 SEMA Show. The show will feature live demonstrations, brand activations, immersive experiences, and music acts over the course of the event. This year's show includes more than 2,400 exhibitors, including 500 first-time exhibitors.
“The 2024 SEMA Show is the result of a journey we started almost 20 years ago,” said SEMA Vice President of Events Tom Gattuso. “Today’s attendees want to engage with products, brands, and each other in different ways, and our goal is to provide an environment where they can explore, connect, and experience innovation in real time. This year’s event is designed with that in mind, offering more opportunities for interaction, networking, and engagement.”
The show will open with a party on the Las Vegas Convention Center Campus, Industry Night @ SEMA featuring The Goo Goo Dolls, which will also include performances from O.A.R. and Reignwolf. This year also marks the start of SEMA Live, a livestream of the show for worldwide viewers and remote attendees. The show will include multiple outdoor activations ranging from competitions to unique experiences.
Closing out the event will be SEMA Fest, which will be held on the SEMA Show campus and is open to the public. SEMA Fest will feature musical performances by Sublime, Cage the Elephant, Fitz and the Tantrums, and Petey as well as several motorsports activations.
“The SEMA Show is an environment for the entire community to gather,” said Gattuso. “We’re unique because we have the global marketplace represented in one place, from manufacturing to service providers to distribution to end users. When you have that, great things are bound to happen.”
