ADVICS was recognized with the Import Product and Marketing Award for Best Packaging of a Product or Product Line at AAPEX 2024 in Las Vegas. The award was given for ADVICS' updated brake fluid bottle label, marking the final step in the company's bran refresh and alignment with its parent company, AISIN.
According to ADVICS, the new label exemplifies their modernized look while reinforcing the company's commitment to what they call ultra-premium products and a cohesive brand experience.
"We are thrilled to be recognized at AAPEX with this award," said Gil Pulliam, senior manager, aftermarket, ADVICS North America. "Our new packaging not only enhances the appearance of our brake fluid line but reinforces our commitment to delivering trusted, high-quality products for our customers."
The Import Product and Marketing Award is presented annually at AAPEX, celebrating excellence in automotive products and innovative marketing. This year's award highlights ADVICS' dedication to impactful branding and product presentation in the aftermarket industry.
