Bosch announces relaunch of premium car and truck battery program

Jan. 14, 2025
The renewed program adds an increased emphasis on Bosch's premium offerings and multiple new SKUs.

Bosch announced the relaunch of its premium car and light truck battery offerings under the new name Bosch Premium Battery Program. The relaunch adds 13 new SKUs for the Bosch S5 Premium Power Flooded Batteries line, which provide a long service life and reduced risk of acid leakage in newer car models with high electronic demand, and three new SKUs for the Bosch S6 High Performance AGM Batteries line, which offers a lifespan up to twice as long as conventional alternatives and optimal power for start-stop vehicles that use regenerative braking. The S5 line comes with a 3-year warranty, while the S6 has a 4-year warranty. 

What people are saying

Dennis Krob, senior product manager at Bosch Mobility Aftermarket, says, "This emphasized focus on premium batteries with 90 percent market coverage guarantees shop owners and end-users alike will confront less complexity in our battery line while enjoying greater inventory efficiency. We’ve been listening to customers and understand these two areas are critically important in today’s market. We’re proud to be refreshing our offerings at a premium level to meet these demands while helping drive business and streamline operations."

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About the Author

Griffin Matis | Associate Editor | PTEN & Professional Distributor

Griffin Matis is an associate editor for the Vehicle Repair Group. A graduate of the University of Missouri's School of Journalism, Matis works with Professional Tool & Equipment News (PTEN), Professional Distributor, and VehicleServicePros.com. 

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