Industry News

Women in Auto Care announces 2016 automotive communications awards

Dec. 14, 2016

Women in Auto Care announced the winners of the 2016 Automotive Communications Awards (ACA). The recipients were honored during the 19th annual Women in Auto Care press conference and reception.

Related To: Women in Auto Care

Women in Auto Care, formerly the Car Care Council Women’s Board, announced the winners of the 2016 Automotive Communications Awards (ACA). The recipients were honored during the 19th annual Women in Auto Care press conference and reception, which took place Tuesday, Nov. 1, at The Venetian Hotel during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.

The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

Business-to-Consumer Awards

Television Commercial: AutoNetTV Media, Inc.
Print/Electronic Ad: Snap-on Diagnostics/Traction Factory
Direct Mail Piece or Campaign/Newsletter: George Witt Service, Inc.
Educational Article: Lumileds founded by Philips
Video News Release: AutoNetTV Media, Inc.
Brochures, Booklets & Handouts: Snap-on Tools/Traction Factory
Special Promotions & Promotional Events: Snap-on Tools/Traction Factory
Car Care Clinics: EXTEND PERFORMANCE and Technician.Academy
Posters and Signage: Federal-Mogul Motorparts
Website: YourMechanic
Other: Robert Bosch, LLC Automotive Aftermarket NA
Social Media Efforts (tie): Lauren Fix The Car Coach/Car Smarts
Social Media Efforts (tie): Robert Bosch, LLC
Blog: Federal-Mogul Motorparts
Facebook Customization (tie): EXTEND PERFORMANCE and MotoRad
Facebook Customization (tie): EXTEND PERFORMANCE and Technician.Academy
App for a Mobile Device: Federal-Mogul Motorparts
Use of YouTube Video: Lauren Fix The Car Coach/Car Smarts
Media Outreach to Non-English Speaking Audience: Federal-Mogul Motorparts

Business-to-Business Awards

Ad Campaign to Distribution/Retail Audience: Federal-Mogul Motorparts
Ad Campaign to Technician/Repair Audience: WIX Filters
Ad - Best Use of Graphic: WIX Filters
Ad – Best Use of Copy: Brake Parts Inc.
Corporate Image Campaign: B'laster Corporation
Co-op/Partnering Campaign: AutoNetTV Media, Inc.
Training Materials: MACS Worldwide
Magazine Article – Technical: Tenneco & Motor Age
Magazine Article – General Market/Special Interest: Hunter Engineering Company
Newsletter to Customer/External Audience: EXTEND PERFORMANCE
Logo Design/Usage: The Marx Group
Website (tie): EXTEND PERFORMANCE and MotoRad
Website (tie): EXTEND PERFORMANCE and Technician.Academy
Merchandising: Hunter Engineering Company
Special Promotion and/or Promotional Event: Family Service Day, LTD Keeping Cars Kickin’
Packaging: B'laster Corporation
Social Media Efforts: WIX Filters
Facebook Customization Gates Corporation
App for Mobile Device:EasyCare
Use of YouTube Video: Purolator
Media Outreach to non-English Speaking Audiences: Federal-Mogul Motorparts
Media Outreach to Female Audience: Gates Corporation
Application of “Be Car Care Aware” Campaign/Logo: Gates Corporation
Blog: GWC Warranty