Women in Auto Care announces 2017 Automotive Communications Awards

Women in Auto Care, formerly the Car Care Council Women’s Board, announced the winners of the 2017 Automotive Communications Awards. The recipients were honored during the Women in Auto Care press conference and reception, which took place Tuesday, Oct. 31, at The Venetian Hotel during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.   

The awards applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.  

“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and we look forward to next year’s submissions.”

Business-to-Consumer Awards  

• Television Commercial

DENSO

“Win" - DENSO Iridium Spark Plugs - NHRA Champion Jason Line

• Print/Electronic Ad

Federal-Mogul Motorparts

Independent Testing Ad - More Than 5X

• Print or Digital Display Ad

Lumileds (PHILIPS Automotive Lighting)

PHILIPS LED Lighting Display Ad Campaign: Turn On, Turn Heads

• Direct Mail Piece or Campaign/Newsletter

Federal-Mogul Motorparts

Garage Gurus- Garage Forum Newsletter

• Magazine Article

B'laster Corporation/Radius Communications

Penetrant vs. Lubricant, What's the Freakin' Difference?

• Education Article

Federal-Mogul Motorparts

PartsMatter.com

• Video - Demo Video, Training, Educational

Dayco Products, LLC

Dayco - Timing Belt Replacement and Awareness

• Brochures, Booklets, Handouts

Traction Factory/Snap-on Tools

Snap-on PT850 "Goldilocks Storybook"

• Special Promotions/Promotional Events

Federal-Mogul Motorparts

#ThingsWorthBrakingFor Contest

• Car Care Clinics

Cowichan Auto Repair

Best Education Seminar

• Posters and Signage

Federal-Mogul Motorparts

POS Repair Shop - Fel-Pro Leak Awareness Campaign

• Website

Lumileds (Philips Automotive Lighting)

Philips Automotive Bulb Look Up

• Social Media Campaign

Trico Products Corporation / Gelia

Defensive Driving 101 Shareable Videos

• Application for Mobile Device

Federal-Mogul Motorparts

Garage Gurus App for Mobile Device

• YouTube Video

Cottman Transmission and Total Auto Care

Transmission Physician Educational Video Series

• Media Outreach Towards Non-English Speaking Audience

Federal-Mogul Motorparts

Garage Gurus Training

• Media Outreach to Female Audience

EXTEND PERFORMANCE

Technician.Academy Podcasts

• Best 360 Degree Marketing Campaign

Autoshop Solutions

Silver Lake Auto & Tire Centers Integrated Marketing Campaign

Business-to-Business Awards

•  Ad Campaign to Distribution/Retail Audience  

GWC Warranty

Older & Bolder

• Ad Campaign to Technician/Repair Audience

Traction Factory/Snap-on Tools

Snap-on PT850 Product Launch

• Ad - Best Use of Graphic (to either distribution/retail or technician/ repair audience)

TFI Envision, Inc.

Standard “The Turbocharger” Multi-Channel Campaign

• Ad - Best Use of Copy (to either distribution/ retail or technician/repair audience)

Gates Corporation

Be System Smart Ad

• Corporate Image Campaign

Gates Corporation

Building Blocks Campaign

• Campaign (to either distribution/ retail or technician audience

The NOCO Company

NOCO Brand Awareness Campaign for Distributor Tradeshow

• Training Materials

Autoshop Solutions

Building a Winning Culture: Bring Out the Best in Your Best

• Magazine Article - Technical

Mobile Air Conditioning Society (MACS) Worldwide

MACS Service Report October 2016

• Magazine Article - General Market/Special Interest

YourMechanic

Collaboration Over Competition: Dealerships and Disruptors Working Together

• Newsletter to Customer or "External Audience"

Federal-Mogul Motorparts

B2T/ Garage Gurus Monthly Newsletter  

• Logo Design/Usage

EXTEND PERFORMANCE

Respect is Learned

• Website - Analytics Showing Success of New Website

Marx Group

Marx Group Website

• Merchandising

Brake Parts Inc/NAPA Brakes

NAPA Brakes Ultra Premium Coated Rotor Launch Kit

• Special Promotion and/or Promotional Event

MAHLE Aftermarket Inc.

MAHLE "Drive With the Original" Promotion

• Packaging

Lumileds (Philips Automotive Lighting)

Philips Ultinon Packaging

• Social Media Efforts

Purolator

Change Your Cabin Air Filter!

• Blog

GWC Warranty

Accelerate

• App for a Mobile Device

N.A. Williams

NA Williams Rep Link

• YouTube Video

TFI Envision, Inc.

TFI Envision, Inc. Standard “The Turbocharger” Advertising Campaign Case Study Video

• Media Outreach to Female Audience

EXTEND PERFORMANCE

Technician.Academy Podcasts

•   Best 360 Degree Marketing Campaign  

MAHLE Aftermarket Inc.

Introduction of the MAHLE Original Gaskets Brand